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Posts Tagged ‘interactive display’

Interactive Curiosity Rover Panorama brings Mars to Earth

Friday, August 31st, 2012

I am one of the true space probe fanatics who’ve been tracking the Mars Curiosity Rover’s progress since it was announced five years back. Eight months ago, when the Mars Science Laboratory launched on an Atlas V rocket, I marked my calendar for this summer’s landing. On August 5, I watched the unbelievable perfect touchdown on a laptop in bed, tears welling up in my eyes in sync with Mohawk Guy’s.

As I’ve obsessively downloaded each new image coming from the rover, I discovered a great lesson in interactivity worth sharing. People regularly ask me what’s the value of interactivity – what do interactive screens, walls, floors, and tables add to an experience above and beyond an ordinary picture or video? The two images below help to explain.

I found this first image on the NASA MSL page – a beautiful high-resolution panorama of the Curiosity Rover and its surrounding landscape. Obsessed to see as much as possible, I dug into the high-res version, and zoomed around with my browser to get a sense of what it’s like to be on Mars. It was cool, but my brain couldn’t quite figure out how to unwrap the weird warping that turned the rover into a long strip of metal across the bottom of the screen. The experience felt like examining photographic evidence than actually being there. It felt flat and dead.

With a “mars rover” Google alert that’s been in action for more than five years, I get a lot of extra information, and a French link stood out the next day: “Le site de Curiosity, au cratère Gale, en full panoramique!” The author had created a QuickTime VR of the same Mars scene. Now with an interactive display, I could magically look around, as if mounted on the rover’s camera, and zoom in and out too. The difference was astonishing – now I really felt as if I were looking through a window to Mars.


The lesson is clear: if you take the same picture data and drive the view based on one’s own decisions on where to look, all of a sudden it’s like you’re right there at Bradbury Landing. As humans, we interact with our surroundings, not stare at a picture of them. In its dynamic interactivity, this little web app, based on Apple’s technology from the early 1990s blows away even the highest-resolution images. All simply because you can interact.

Click on the picture above to experience it yourself. Scroll down to the second image on the page, press SHIFT and CONTROL to zoom in and out, and your arrows to control direction.

- Scott Snibbe

 

 

Interactive Retail Display Spotted @ the Microsoft Worldwide Partners Conference

Friday, August 17th, 2012

Two members from our team, Alan Shimoide (Director of Engineering) and Grant Stevens (Sales and Strategic Development) were fortunate enough to attend the Microsoft Worldwide Partner Conference (WPC) in Toronto, Canada last month. This conference is held every year and brings together all of Microsoft’s partners around the globe to showcase innovative ways to use Microsoft technologies. Since we’re all about innovation here at Snibbe Interactive, we took this opportunity to demonstrate our award-winning SocialMirror Coke Kiosk and adjacent SocialShare component using the Kinect.

WPC is the only event of its kind, allowing companies from all over the world in various industries to cross paths and engage on an enterprise level. Alan and Grant rubbed elbows with top companies in advertising, education, and government as well as those in our own field.  Snibbe was one of the first companies to adapt the Kinect to commercial gestural exhibits and displays last year, and is a partner and distributor for the new, more powerful, Kinect for Windows SDK. We are a member of the Kinect for Windows Advisory Council, the Technology Adoption Program (TAP) initiative, and we are developing products using Microsoft’s PixelSense technology on the Samsung SUR40.

For more details about the event click here.

Give us a holler if you want to learn more!

Snibbe Interactive is Hiring!

Tuesday, June 12th, 2012

Snibbe Interactive Studio

Snibbe Interactive is hiring four new positions!

We are a talented group of highly motivated engineers, designers and innovators whose work brings great delight, meaning, and new forms of social interactive media to the general public.  If any of the positions listed below describe your talents, click on the “more” link to apply.

Here is a teaser:

Chief Operating Officer (COO): Snibbe Interactive a U.S. firm with global reach specializing in social immersive media, is seeking a uniquely qualified Chief Operating Officer (COO) to drive the operations, finance, management processes, and strategic objectives of the company. Reporting to the CEO, the COO leads day-to-day management of the entire organization, and drives the planning and implementation of the organization’s strategy and policies. The COO also works to achieve long-term revenue and profit objectives including managing cash flow, developing scalable business processes, and managing/raising capital. More.

Web Based Software Engineer: is seeking a talented engineer who is experienced with all aspects of Web based application development. You will design, develop, and deploy Web based interfaces for customizing and maintaining interactive computer graphic installations that are interconnected with Web services. You will play an important role in the company’s Web applications strategy and implementation, working directly with our talented engineers and indirectly with the rest of the company’s creative and administrative staff. More.

Exhibit Installer with Fabrication Experience and Strong PC Proficiency:  Snibbe Interactive is looking for a person with installation experience, fabrication knowledge, and a strong proficiency with PCs to assist with producing and installing our interactive exhibits. Your duties will include constructing prototypes in our studio, fabricating metal and plastic enclosures, preparing shipments, and traveling to domestic and international locations for on-site installation. Furthermore you will need to take part in product development and the production of technical drawings for exhibits in museums and corporate settings. More.

Immersive Media Sales Representative for Asian Advertising and Branding Markets: The ideal candidate is a charismatic, hardworking individual with a proven track record of successful business development in advertising, branding or entertainment. Candidates are ideally based in Hong Kong. More.

About Us

Snibbe Interactive creates gestural interactive systems for corporate marketing, entertainment, retail, museum, and healthcare markets. The company is a recognized leader in the field, with a reputation for quality, powerful messaging, scalability, and reliability. A unique aspect of its products is their ability to share experiences in online social networks via their patent-pending SocialShare systems.

Please see www.snibbeinteractive.com for examples of our work.

The Communicator Awards Honors SocialMirror™ Kiosk TWICE!

Friday, May 11th, 2012

When Coke Cola Bottlers Consolidated Companies (CCBCC) came to us for a fun interactive game they could use for a promotional opportunity we brainstormed about how we could play with the soft drink in an imaginative way that was also mobile and completely plug and play. We decided on an interactive display to inspire a social game that gets people moving and uses your body to direct a virtual stream of Coke Cola into a glass. Coke Pouring Kiosk uses our SocialMirror™ technology in a simple game that invites open ended play and attracts attention. Shoppers can share their experience, via our SocialShare™ Kiosk to friends and families in their social networks.

The Communicator Awards in Corporate Imagery & Gaming

SocialMirror™ Coke Kiosk won two awards; one for Excellence in the Corporate Image Category, and another Award of Distinction in the Gaming Category.  The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications so this is a nice complement. We are blushing… Thanks Communicator Awards!

 

 

 

InfoTiles in WIRED Times Square Store

Friday, December 16th, 2011

Titan tech magazine WIRED reprised its annual holiday pop-up store in New York City’s Times Square, featuring among others, Snibbe Interactive client Dell Computer.It’s not just a shopping destination, as WIRED’s site explains, “it’s an interactive experience that allows you to touch, test and tinker with the most ‘wired’ products out there for the digital  gentleman, gadget girl, gastronaut, smarter upstarter, adventure capitalist, maker, or culturazzo in your life.”In keeping with the “interactive experience” WIRED envisioned, Dell turned to Snibbe Interactive to provide a customized installation of our popular InfoTiles interactive wall display to showcase their WIRED-worthy products.

“Their customization was interesting in that they added videos hidden amongst the tiles that, when activated, brought up animated shorts of new Dell products and corresponding characters like an ‘inventor’ or a ‘genius,’” says exhibits manager Patrick Wilson. “They’ve done it in a real sleek look with a really pared down color palette. It’s all blacks and blues and whites, which fits in well with the technology showcased at the WIRED Store.”

After WIRED’s pop-up retail experience runs it’s course, Dell’s InfoTiles will likely travel next to Texas where Dell is headquartered.

“The beauty about this sort of installation is that it’s not only customizable it’s portable and can be used in a variety of settings and updated with new content to match new venues and promotions,” says Wilson.

3 Ways Interactive Displays Succeed (and Ring the Bell!)

Monday, August 1st, 2011

Interactive Display beats Highstriker“Step right up!” the carnival barkers would, well, bark to induce suckers to test their strength with ye olde hammer and bell game. The so-called “highstriker” attraction was a fixture in the carnivals and theme-parks of yore, until the 1930s when Popular Mechanics revealed most of them were “fixed.” Hustling he-men aside, the reason highstrikers were so popular (and still occasionally cameo in our culture) is for the same three reasons a successful interactive displays work today.

They’re both…

Physical – But instead of the blunt force of a mallet, an interactive exhibit uses a far more elegant form of engagement – the movements of the visitor’s entire body. Using invisible sensor technologies, a visitor can move unencumbered and elicit myriad effects depending on the exhibit (see examples). Such interactivity short-circuits the rational mind and reinforces an emotional connection to the experience. Ding!

Emotional – An interactive display delights and inspires by responding directly to its user’s actions, which creates a feed loop of positively reinforced results – the more your interact with it, the more satisfying the experience becomes (unlike the highstriker, which makes your muscles as sore as your ego). Like real life, which isn’t fixed with a set outcome (like no bell), an interactive exhibit is always changing, producing infinite variations while responding to the user’s image, silhouette, gestures or masculine displays of upper body strength (okay, maybe not the last one).

Social – Whereas the bell-ringers are likely showing off to their date or peers, an interactive wall like Snibbe Interactive’s SocialScreen, for example, encourages a group dynamic, which is more constructive than it is competitive. In fact, the more people interact with an exhibit, the more dynamic it becomes. Try this with the highstriker hammers and it’ll look like a game of polo gone tragically awry.

What’s more, the rewards of engaging with an interactive exhibit are far more satisfying than, say, the stuffed animal one might win. Visitors gain a shared memory that connects them and their friends and colleagues with an experience that deepens their relationship with the exhibitor’s brand or event — as well as to each other. Step right up and ring our bell!