Snibbe Interactive founder Scott Snibbe recently spoke at the San Francisco campus of the California College for the Arts in an evening dubbed “What Does an Interaction Designer Do?”

In essence, an interaction designer is a storyteller.

“Every person’s life is a kind of hero’s journey. Every person was born, every person is going to die and when you can look at people like that, you have so much more love and compassion towards them,” said Snibbe in a post-panel interview.” I think that’s what’s missing a little bit in this kind of online world. It kind of flattens the world.

Snibbe suggested finding a way of crafting stories for individuals, which, counter-intuitively, can be achieved by subtracting information rather than sharing too much, too soon.

“By only sharing small bits of information you piquing curiosity and you tell a story,” said Snibbe. “Stories often begin by knowing how things turn out, but then your curiosity is engaged as to how you got there.”

What’s your story?