“Chinese audiences absolutely love the Dream Lantern interactive. Especially kids, it’s a big hit with them!” – Christian Lachel, ICP Creative Director, BRC Imagination Arts

Working with BRC Imagination Arts, Snibbe Interactive created a customized Word Wall experience for Information and Communications Pavilion at the 2010 Shanghai Expo, sponsored by China Mobile and China Telecom.

The two interactive walls show colorful ICT Power™ characters flying across the screen. As visitors to the expo walk in front of the walls, the characters drop 3D animated dream lanterns. Using their shadows, people can interact with the wall to catch and collect the lanterns and release fireworks. Visitors can later retrieve a personalized video of themselves interacting with the ICT Power™ characters that can then be shared online via SocialShare. If a picture is worth a 1,000 words – the Word Wall is truly exponential.