Titan tech magazine WIRED reprised its annual holiday pop-up store in New York City’s Times Square, featuring among others, Snibbe Interactive client Dell Computer.It’s not just a shopping destination, as WIRED’s site explains, “it’s an interactive experience that allows you to touch, test and tinker with the most ‘wired’ products out there for the digital  gentleman, gadget girl, gastronaut, smarter upstarter, adventure capitalist, maker, or culturazzo in your life.”In keeping with the “interactive experience” WIRED envisioned, Dell turned to Snibbe Interactive to provide a customized installation of our popular InfoTiles interactive wall display to showcase their WIRED-worthy products.

“Their customization was interesting in that they added videos hidden amongst the tiles that, when activated, brought up animated shorts of new Dell products and corresponding characters like an ‘inventor’ or a ‘genius,’” says exhibits manager Patrick Wilson. “They’ve done it in a real sleek look with a really pared down color palette. It’s all blacks and blues and whites, which fits in well with the technology showcased at the WIRED Store.”

After WIRED’s pop-up retail experience runs it’s course, Dell’s InfoTiles will likely travel next to Texas where Dell is headquartered.

“The beauty about this sort of installation is that it’s not only customizable it’s portable and can be used in a variety of settings and updated with new content to match new venues and promotions,” says Wilson.