We recently released the new InfoTiles product for socially browsing large amounts of information. Interaction in InfoTiles is similar to moving the game piece on a Ouija board. Using their shaodws, one or more people push a selector around above tiles appearing on a wall, floor, or table. Placing the selector on a tile makes it turn over, revealing the information below. The selector can be a frame, image, or logo.

By keeping the image on the tiles mysterious, people are encouraged to explore all of the information. In this example application for Shell, the tiles hold numbers, and people must flip over the tile to discover the number’s significance. The product combines the elusive parallel needs of communicating large amounts of information with creating a fun, social, emotional experience. Watch the video below:

This experience can be customized for walls, table, or floor. See an example concept of a floor experience with space themes below: