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Archive for the ‘marketing’ Category

Floodgate Investments uses Interactive Wall to Launch new Fund

Monday, April 12th, 2010

Snibbe Interactive created a customized InfoTiles SocialScreen for the recent launch of founder Mike Maples Jr.’s Floodgate Fund. By creating a large interactive wall, entrepreneurs and investors at the launch event in San Francisco were able to interact socially and physically to understand Floodgate’s investments in companies like Twitter and Digg, and also to understand the fund’s unique “Super Angel” approach to investing.

Ann Miura-Ko, Partner in Floodgate said, “We couldn’t have found a better way to get a brand message across in a social setting. The interaction conveyed our brand message directly from the display to the attendees, allowing me to focus on the high level interactions with our guests.”

For more information, read the press release from April, 2010.

InfoTiles for College Basketball Experience

Friday, March 26th, 2010

Just on the tail of March Madness, we have a new customization of InfoTiles to share, customized with historic video and graphics from the history of college basketball. Courtesy of College Basketball Experience in Kansas City, Missouri, we were able to install this experience in Las Vegas earlier this month. Watch the video:

Also attached to the InfoTiles interactive wall is a SocialShare video email station to share videos online for viral marketing. Visitors can make, send, and post videos to social networks (Facebook, YouTube, Myspace) like the one below:

Visit us at Confex 2010 in London February 23-25

Wednesday, February 17th, 2010

UK and European clients, please come visit us at CONFEX 2010, the premiere trade show for European event organizers from February 23-25 at Earl’s Court, London. Snibbe Interactive will be at booth number G626 and we will have a special guest at our booth from the U.S. Embassy, Andrew Williams of the United States Commercial Service. Please come stop by and learn more about our social immersive interactive products.

Confex

Article in IAAPA Funworld Magazine on New Forms of Digital Signage

Monday, February 15th, 2010

IAAPA (The International Association of Amusement Parks and Attractions) published their February Funworld Magazine last week with an article that prominently mentions Snibbe Interactive’s new technologies for interactive digital signage. Of most interest is the new SocialMirror platform that uses LCD screens and a three-dimensional depth-sensing camera to measure people’s full-body movements without any special background; the platform also precisely tracks the number of impressions and dwell-time of people in the experiences. The article also discusses the SocialShare platform’s ability to share personalized experiences created in digital signage applications online in Facebook and other social networks. SocialNet allows hundreds or even thousands of SocialMirrors to be connected into an interactive digital signage network for stores, franchise, or advertising networks. These new technologies show great promise for high-traffic, low-space environments including retail, public digital signage networks, theme parks, and other public franchises.

Character Mirror Kung Fu

Snibbe Interactive’s 2010 catalog now available

Tuesday, December 1st, 2009

We’ve just published our 2010 catalog of interactive experiences in print and PDF formats. Our products pages will always have the most up-to-date listings of our product lines, which increase monthly. However, this compact 8-page document neatly summarizes our platforms and many products and is available in print format. You can download a copy right now, or request a print copy from our office.

catalog cover catalog page

Customers in Entertainment, Museums and Marketing can use this catalog to order unmodified ready-to-ship experiences; or as a basis for customized and unique experiences. Don’t hesitate to contact us about your project.

Snibbe Interactive receives award from US Department of Commerce

Tuesday, December 1st, 2009

Last month the U.S. Department of Commerce awarded Snibbe Interactive an Export Achievement Certificate for expanded exports in new foreign markets in 2009 including the Philippines, UK, Norway, China, and Germany. Below is a photograph of Brian Hageman, U.S. Business Development Director, receiving the award:

DeptofCommerceAward

Left-to-right: Stephan Crawford, Director of the U.S. Commercial Service, San Francisco; Trishan Arul, CFO, Snibbe Interactive; Maribeth Rubin, Project Manager, Snibbe Interactive; Tom Meyer, CTO, Snibbe Interactive; Brian Hageman, U.S. Business Development Director, Snibbe Interactive; Teddy Johnston, Chief of Staff for the Undersecretary of the International Trade Administration; Steve Glickman, Special Assistant to the Assistant Secretary of Commerce/Director General of the U.S. & Foreign Commercial Service

InfoTiles for socially browsing information

Monday, October 26th, 2009

We recently released the new InfoTiles product for socially browsing large amounts of information. Interaction in InfoTiles is similar to moving the game piece on a Ouija board. Using their shaodws, one or more people push a selector around above tiles appearing on a wall, floor, or table. Placing the selector on a tile makes it turn over, revealing the information below. The selector can be a frame, image, or logo.

By keeping the image on the tiles mysterious, people are encouraged to explore all of the information. In this example application for Shell, the tiles hold numbers, and people must flip over the tile to discover the number’s significance. The product combines the elusive parallel needs of communicating large amounts of information with creating a fun, social, emotional experience. Watch the video below:

This experience can be customized for walls, table, or floor. See an example concept of a floor experience with space themes below:

spacefloor

LCD ShadowMosaic created for Norway’s Reitan Group

Wednesday, July 15th, 2009

Snibbe Interactive, under the creative direction of Expology, created a customized LCD ShadowMosaic for use as an interactive social welcoming experience for the Reitan Group’s new corporate headquarters in Norway. Reitan is the holding company for Seven-11, HydroTexaco and other retail and wholesale franchises in Norway. Video courtesy Expology.