Snibbe Interactive created a customized InfoTiles SocialScreen for the recent launch of founder Mike Maples Jr.’sFloodgate Fund. By creating a large interactive wall, entrepreneurs and investors at the launch event in San Francisco were able to interact socially and physically to understand Floodgate’s investments in companies like Twitter and Digg, and also to understand the fund’s unique “Super Angel” approach to investing.
Ann Miura-Ko, Partner in Floodgate said, “We couldn’t have found a better way to get a brand message across in a social setting. The interaction conveyed our brand message directly from the display to the attendees, allowing me to focus on the high level interactions with our guests.”
For more information, read the press release from April, 2010.
Just on the tail of March Madness, we have a new customization of InfoTiles to share, customized with historic video and graphics from the history of college basketball. Courtesy of College Basketball Experience in Kansas City, Missouri, we were able to install this experience in Las Vegas earlier this month. Watch the video:
Also attached to the InfoTiles interactive wall is a SocialShare video email station to share videos online for viral marketing. Visitors can make, send, and post videos to social networks (Facebook, YouTube, Myspace) like the one below:
UK and European clients, please come visit us at CONFEX 2010, the premiere trade show for European event organizers from February 23-25 at Earl’s Court, London. Snibbe Interactive will be at booth number G626 and we will have a special guest at our booth from the U.S. Embassy, Andrew Williams of the United States Commercial Service. Please come stop by and learn more about our social immersive interactive products.
IAAPA (The International Association of Amusement Parks and Attractions) published their February Funworld Magazine last week with an article that prominently mentions Snibbe Interactive’s new technologies for interactive digital signage. Of most interest is the new SocialMirror platform that uses LCD screens and a three-dimensional depth-sensing camera to measure people’s full-body movements without any special background; the platform also precisely tracks the number of impressions and dwell-time of people in the experiences. The article also discusses the SocialShare platform’s ability to share personalized experiences created in digital signage applications online in Facebook and other social networks. SocialNet allows hundreds or even thousands of SocialMirrors to be connected into an interactive digital signage network for stores, franchise, or advertising networks. These new technologies show great promise for high-traffic, low-space environments including retail, public digital signage networks, theme parks, and other public franchises.
Snibbe Interactive recently completed three new interactive exhibits at Chicago’s Museum of Science and Industry for You! The Experience. This groundbreaking exhibition creates a nonlinear social multi-user experience that mirrors the way people experience media today – through the lens of the personal, social, and online.
As the centerpiece of the exhibition, MSI commissioned Snibbe Interactive to create a twenty-four foot wide multi-projector interactive wall that accommodates dozens, and sometimes hundreds of simultaneous visitors.
The purpose of Get in the Action is simply to get people to move as if they were in an sporting class. In the center of a large screen a video coach demonstrates one of four activities: Basketball, Hip Hop Dancing, Tai Chi, and Yoga. As people follow along, magical motion effects create on-screen trails that outline their past movements, inspired by sports science analysis and visualizations similar to those that professional athletes use. These trails make the audience excited to follow along. In a free play session, people’s outlines overlap in an open-ended experience that encourages even the shyest person to dance and play with his body. Get in the Action can hold people for long durations and promotes physical exercise and social engagement.
Laugh Garden is a cluster of monitors with video faces that play on each screen. When people move in front of a monitor, the face begins to chuckle, to laugh, and eventually to roar. The greater each person’s movement, the greater the laughter. Groups of people can make the whole garden laugh together, and the laughter spreads quickly to the visitors themselves creating a social experience. The exhibit utilizes our newer depth-sensing three-dimensional SocialMirror technologies.
With Support Networks people create personalized collages about their network of friends and family. Using a touchscreen monitor, a person enters her name, which appears at the center of a large wall-mounted display. Next, the visitor enters the names of several friends. As the visitor answers questions about her social relationships, the names of people who provide more support become larger and larger. With our SocialShare add-on, the collages can be posted directly to Facebook and other social networks, or emailed to friends.
We’ve just published our 2010 catalog of interactive experiences in print and PDF formats. Our products pages will always have the most up-to-date listings of our product lines, which increase monthly. However, this compact 8-page document neatly summarizes our platforms and many products and is available in print format. You can download a copy right now, or request a print copy from our office.
Customers in Entertainment, Museums and Marketing can use this catalog to order unmodified ready-to-ship experiences; or as a basis for customized and unique experiences. Don’t hesitate to contact us about your project.
Last month the U.S. Department of Commerce awarded Snibbe Interactive an Export Achievement Certificate for expanded exports in new foreign markets in 2009 including the Philippines, UK, Norway, China, and Germany. Below is a photograph of Brian Hageman, U.S. Business Development Director, receiving the award:
Left-to-right: Stephan Crawford, Director of the U.S. Commercial Service, San Francisco; Trishan Arul, CFO, Snibbe Interactive; Maribeth Rubin, Project Manager, Snibbe Interactive; Tom Meyer, CTO, Snibbe Interactive; Brian Hageman, U.S. Business Development Director, Snibbe Interactive; Teddy Johnston, Chief of Staff for the Undersecretary of the International Trade Administration; Steve Glickman, Special Assistant to the Assistant Secretary of Commerce/Director General of the U.S. & Foreign Commercial Service
Snibbe Interactive will be exhibiting this week at the The International Association of Amusement Parks and Attractions Expo in Las Vegas (IAAPA 2009). Scott Snibbe will be there in person to meet with clients and visitors, and we’ll be demonstrating several SocialScreen products, customized for entertainment applications. Come visit us at booth number 5105 at the Las Vegas Convention Center from November 17-20.
Watch Scott Snibbe’s talk on Social Immersive Media at Stanford University’s Seminar on People, Computers, and Design organized by Professor Terry Winograd last May. The talk gives an in-depth presentation of a theory and practice of Social Immersive Media – augmented reality that focuses on social interaction – with specific applications in museum exhibits, and marketing, and art. The Academic CHI Paper on which this talk is based won best paper of the conference in 2009:
We recently released the new InfoTiles product for socially browsing large amounts of information. Interaction in InfoTiles is similar to moving the game piece on a Ouija board. Using their shaodws, one or more people push a selector around above tiles appearing on a wall, floor, or table. Placing the selector on a tile makes it turn over, revealing the information below. The selector can be a frame, image, or logo.
By keeping the image on the tiles mysterious, people are encouraged to explore all of the information. In this example application for Shell, the tiles hold numbers, and people must flip over the tile to discover the number’s significance. The product combines the elusive parallel needs of communicating large amounts of information with creating a fun, social, emotional experience. Watch the video below:
This experience can be customized for walls, table, or floor. See an example concept of a floor experience with space themes below:
